The Barista Works©

The Barista Works® is a specialty coffee brand built on the belief that great coffee is a craft — one shaped by intention, repetition, and a genuine obsession with doing things right. Set in Atlanta, the brand merges a clean, editorial visual language with playful illustrated characters that embody the everyday magic of the barista profession. This project explores a full visual identity system, from packaging and merchandise to signage, in-store experience, and digital touchpoints.